Saturday, August 11, 2007

Have you started Brijjing?????

Brijj.com - Brijjing People

Info Edge India Ltd. has finally delivered its baby on 8th Sept.'07, the baby is named Brijj.com and will be competing with other professional networking sites. The site is currently in its infancy, the face of the site is neat with decent color combination, navigation is simple and one can effortlessly maneuver through the site. Some people have started comparing it with Linkedin.com which is the oldest and by far the most popular professional networking portal.

I guess linkedin is the benchmark in its domain and its now upto Brijj to provide more value to the users over and above what linkedin has to offer. The best part for Brijj is not many in India would be aware of linkedin considering that’s it’s a california based co. and promotions are restricted to online media (m not sure though) whereas Brijj being Indianised and being a sibling to other successful portals like naukri.com, jeevansathi.com & 99acres.com, sooner we will have these portals heavily promoting Brijj and within no time it will be able to register itself in the minds of the users and that is what matters the most…..who is able to acquire a pie of the users memory, FIRST!!!!!

Pros: Indian origin, Brijj can easily leverage on the millions of visitors the siblings gets i.e. naukri, jeevansathi, 99acres

Cons: None i can think of, but the challenge would be to retain the same level of maneuverability in accessing the links once they have too many features buried under too many links ;-)

Keep Brijjing!!! http://www.brijj.com/

Cheers!!
Kunal

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